We publish real numbers here because "contact us for a quote" is a frustrating answer when you're trying to figure out if an agency is even in your budget range. Below are the actual ranges we work within for web development pricing packages, SEO retainers, and PPC management, plus what pushes a project toward the low or high end of each.
How We Price Projects
Three things drive web development cost in nearly every project: scope (how many pages, features, and user flows), integrations (payment gateways, CRMs, booking systems, third-party APIs), and timeline (a compressed launch date costs more than a flexible one).
We quote most website and app work as fixed-price projects tied to a defined scope, because that gives you cost certainty before work starts.
Larger or more open-ended builds, like custom software or ongoing product development, are sometimes billed hourly or in milestone phases, which we'll explain clearly before you commit to anything.
Website & App Development Packages
Websites
$800–$8,000
The low end covers a marketing site of five to ten pages on a standard template with light customization. The high end covers a fully custom design, animations, multilingual content, and more complex CMS structures.
E-commerce
$2,000–$25,000
Pricing scales with catalog size, payment and shipping integrations, custom checkout flows, and inventory or ERP connections. A straightforward store with a standard payment gateway sits near the bottom; a multi-currency store with custom logistics integrations sits near the top.
Custom Software & MVP Development
$8,000–$80,000
This covers web apps, mobile apps, and custom platforms built from scratch. The range is wide because an MVP with a handful of core screens and a simple backend is a very different project from a multi-role platform with real-time features, complex permissions, and third-party integrations.
SEO & AI Search Optimization Retainers
SEO Retainers
$500–$5,000 per month
Lower-tier retainers suit smaller sites with a narrower keyword footprint and less competitive markets. Higher-tier retainers cover larger content programs, technical SEO work across bigger sites, and increasingly, optimization for AI-driven search surfaces alongside traditional Google rankings.
PPC Management
$500–$3,000 per month
Plus your ad spend, which we don't take a cut of and which you control directly through your own ad accounts. Management fees scale with the number of campaigns, platforms, and the complexity of conversion tracking involved, not with how much you spend on ads.
Combined Build + Growth Bundles
If you're building a new site or app and also need SEO, GEO, or PPC from day one, we scope both together rather than pricing them as two separate contracts. Combined bundles typically price at a modest discount versus buying development and a marketing retainer separately.
More importantly, they get planned as one project instead of two, which avoids the coordination problems we cover in detail on our why one agency for web development and SEO page. If you already know you want both, tell us that upfront and we'll quote it as a single engagement.
Frequently Asked Questions
Do you work fixed-price or hourly?
How are payments structured?
What happens if the scope changes mid-project?
Is this a one-time cost or does the site need ongoing spend?
Why is the range so wide within each category?
Get a Custom Quote
Browse the full breakdown of what's included at each tier on our services page, or contact us with your project type and rough budget range and we'll come back with a scoped quote rather than a generic sales pitch.