Terms of Service
Review the terms of service that govern use of the Eqvanto website and engagement of our development and marketing services.
Last updated 25 October 2026
About these terms
These terms are an agreement between you and Eqvanto, a proprietorship registered in India as a micro enterprise under the Udyam scheme (Udyam Registration No. UDYAM-GJ-01-0593921). Our registered office is at 303, Stavan Parishray, Gota, Ahmedabad, Gujarat 382481, India.
They have two parts. The rules for using the website apply to everyone who visits it. The rules for services apply when you accept a written proposal from us. If a signed or accepted proposal says something different from these terms about that project, the proposal wins for that project.
If you accept these terms for a company, you confirm that you have the authority to bind it. If you do not agree with them, please do not use the website or engage us.
Using this website
The information on this website is general. It is not professional, legal, financial or tax advice, and the price ranges, timelines and statistics we publish are guidance, not offers. The price and terms of a project are the ones in your written proposal.
When you use the website, you agree not to:
- break the law or infringe anyone's rights;
- scrape it at scale, overload it, or probe it for security weaknesses without our written permission;
- send us false, misleading or malicious information, or use the forms to send spam; or
- copy our content, design or logo except as the law allows. You are welcome to link to us and to quote a short extract with credit.
The website, its content, design, code and logo belong to us or are used with permission. Links to other websites are provided for convenience; we do not control those sites and are not responsible for them. We try to keep the website available and accurate but cannot promise that it will always be uninterrupted or error-free.
Our services
We offer web development, e-commerce development, custom software and MVP development, UI and UX design, AI and automation development, SEO, AI search optimisation (GEO), PPC management and content marketing. The pages on this website summarise what each service involves. The written proposal for your project defines exactly what you are buying.
Audits, proposals and scope
Free audit. Our free website and SEO audit is informational and carries no obligation on either side. It is based on what we can see publicly, reflects our opinion on the day we did it, and is not a contract or a guarantee of any result.
Proposals and quotes. A proposal sets out the scope, deliverables, price, milestones and the timeline we expect. Unless it says otherwise, a quote is valid for 30 days. A project begins when you accept the proposal in writing, which can be done by email, and pay any first instalment the proposal asks for.
Fixed scope and open-ended work. Most website and app work is quoted as a fixed price for a defined scope. Larger or open-ended work, such as ongoing product development, may be billed hourly or in milestone phases, and we explain which before you commit.
Changes. If you want something outside the agreed scope, we will describe the change and its price and timing in writing before we do it. Work outside the scope is not started until you agree.
Fees and payment
Fees, currency and milestones are set out in the proposal. Unless it says otherwise, fees exclude taxes, duties and bank or transfer charges that apply on your side, and invoices are payable within 7 days of the invoice date.
We accept payment by Wise, PayPal, Stripe and direct bank transfer, and we confirm the payment details in writing before any invoice falls due. Please be cautious of any message that asks you to pay into a different account, and check with us first by another channel.
Retainers. SEO, GEO, PPC and content retainers are invoiced monthly in advance. Either of us can end a retainer with 30 days' written notice, and the month already begun is not refunded.
Advertising spend. Our PPC fee covers our management work only. Ad spend is paid by you directly to the advertising platforms, through your own ad accounts. We do not take a cut of it and we do not hold your advertising budget.
Third-party costs. Domains, hosting, premium themes and plugins, stock assets, software licences and API usage are not included unless the proposal says so. They are bought in your name or billed to you at cost.
Late payment. If an invoice is more than 7 days overdue, we may pause work after notifying you in writing, and the delivery dates move accordingly. We may withhold the final files and hand-over until all fees due are paid.
Refunds. Fees for work already delivered or under way are not refundable. If we stop a fixed-price project before completion for reasons other than your breach, we refund the part of any prepayment that we have not earned. If we cannot deliver what we agreed and cannot put it right after a reasonable attempt, we refund the fees for the part that was not delivered.
What we need from you
For a project to run on time, you agree to give us accurate information, content, files and access when we ask for them, to give feedback within the review period we agree (generally five business days), and to approve milestones promptly. You confirm that you own, or are licensed to use, everything you give us, and that it does not infringe anyone's rights.
If a project stalls for more than 30 days because we are waiting on you, we may treat it as paused, move the dates, and invoice for the work completed. Delays on your side can change the timeline and, where they cause extra work, the cost.
Timelines, delivery and support
Timelines in a proposal are our best estimate, not a guarantee, and depend on prompt inputs from you. If we expect to miss a date we tell you as soon as we know.
When we deliver a milestone or the finished project, you have 7 days to test it and tell us about any material defect. If you do not, or if you put it live, it is treated as accepted. We then fix defects in what we built, free of charge, for 30 days after launch unless the proposal says otherwise. That support does not cover new features, content changes, problems caused by edits made by others, or changes made by third-party platforms and plugins.
Intellectual property
Your deliverables. Once you have paid in full, we assign to you our rights in the final deliverables we created specifically for you: the custom design, the code written for the project, and the content we wrote for you. Until payment in full, we keep those rights and you may use the work only to review it.
Our tools and know-how. Frameworks, libraries, templates, scripts, methods and know-how that we use or that we developed before or apart from your project remain ours. Where they form part of the deliverable, you receive a non-exclusive, perpetual licence to use them as part of it.
Third-party and open-source components. These stay under their own licences, for example WordPress under the GPL. We tell you about any that carry costs or restrictions.
Your materials. Your content, brand and data remain yours. You give us permission to use them for the purpose of delivering the work.
Portfolio. Unless you ask us in writing not to, we may mention the project and show non-confidential, public-facing parts of it in our portfolio and case studies.
AI-assisted tools. We may use AI-assisted tools to help with research, drafting and code. We review what they produce, we are responsible for the final work, and we do not knowingly put your confidential material into a tool that is permitted to train on it.
Confidentiality
Each of us agrees to keep the other's non-public business information confidential, to use it only for the project, and not to disclose it except to people who need it and are bound to keep it private, or as the law requires. This does not apply to information that is public, that we already knew, or that we learn from someone entitled to share it. These duties continue for three years after the work ends.
Where you give us access to your accounts, we use it only for the work. We ask you to grant the minimum access needed and to revoke it when the project ends.
Results, SEO and advertising
SEO, AI search optimisation, PPC and content marketing depend on things that neither of us controls: search engine and AI platform algorithms, competitors, your product and your budget. We commit to doing the agreed work to a professional standard and to following the guidelines of the search engines and ad platforms we work with. We do not guarantee any ranking, traffic level, lead, sale, citation in an AI-generated answer, or return on ad spend. Any figures we give about future results are estimates.
Warranties and disclaimers
We will perform the services with reasonable skill and care. To the extent the law allows, the website and the services are otherwise provided "as is", without any implied warranty of merchantability, fitness for a particular purpose or non-infringement. Nothing in these terms excludes any right or liability that cannot lawfully be excluded, including liability for fraud or for death or personal injury caused by negligence.
Limitation of liability
To the extent the law allows, neither of us is liable to the other for indirect or consequential loss, or for lost profit, revenue, data, goodwill or anticipated savings. Our total liability to you arising from a project or service is limited to the fees you paid us for that project or service in the 12 months before the claim arose. Any claim must be raised within 12 months of the event that caused it.
Your responsibility for claims
You agree to cover our reasonable costs arising from a third-party claim that material you supplied infringes someone's rights, or from your use of a deliverable in breach of the law or of these terms, as long as we tell you promptly and let you help deal with it.
Ending a project
You can cancel a project at any time by telling us in writing. You then pay for work completed up to that date and for third-party costs we cannot recover, and we hand over the work completed once those fees are paid.
Either of us can end the agreement if the other commits a material breach and does not fix it within 14 days of written notice. We may also stop work if a request would be unlawful or deceptive, such as spam tactics, misleading advertising or fake reviews, or if we are treated abusively.
The sections on payment, intellectual property, confidentiality, liability, governing law and anything else that by its nature should survive, continue after the agreement ends.
Subcontractors
We may use trusted freelancers and partners on a project. They are bound by confidentiality and we remain responsible for their work.
Data protection
Where we handle personal data on your behalf, for example the enquiries from a website's forms or customers on a store we build, we act as your processor, use the data only to deliver the services, and apply appropriate security. We will sign a data-processing agreement on request. How we handle personal data for ourselves is described in our Privacy Policy.
Events beyond our control
Neither of us is liable for a delay or failure caused by something beyond reasonable control, such as a power or internet outage, a natural event, an act of government, war, strike, pandemic, or the withdrawal of a third-party platform. This does not excuse payment for work already done.
Notices and communication
Notices under these terms can be sent by email, to info@eqvanto.com for us and to the address you used to contact us for you, or through the contact form. An email is treated as received on the next business day. You agree that electronic communications and acceptance by email are valid and binding.
Governing law and disputes
These terms are governed by the laws of India. If a dispute arises, we will first try to resolve it informally for 30 days. If we cannot, it will be settled by arbitration before a sole arbitrator under the Arbitration and Conciliation Act, 1996, held in Ahmedabad, Gujarat, in English. The courts at Ahmedabad have exclusive jurisdiction over enforcing an award and over interim relief.
Our services are provided to businesses. If you are a consumer with mandatory rights under the law where you live, nothing in these terms takes those rights away.
General
These terms and the proposal together are the whole agreement between us on the subject, and replace earlier discussions. If a provision is unenforceable, the rest stays in force. A failure to enforce a right is not a waiver of it. You may not transfer your rights without our written consent, and we may transfer ours as part of a sale of the business. We are independent contractors: nothing here creates a partnership, joint venture or employment. No one other than you and us has rights under these terms.
Changes to these terms
We may update these terms from time to time. Changes apply to your use of the website from the date we post them. A project already under way continues on the terms in force when you accepted its proposal.
Business details and contact
Eqvanto, a proprietorship registered under the Udyam scheme, Udyam Registration No. UDYAM-GJ-01-0593921. Our registered office is at 303, Stavan Parishray, Gota, Ahmedabad, Gujarat 382481, India. Email: info@eqvanto.com. You can also reach us through the contact page.