Ranking on Google is still one of the cheapest ways to reach people who are already looking for what you sell, but doing it properly takes technical work, content work, and a level of patience most early-stage teams don't have spare hours for.
That's the gap an SEO agency is supposed to fill: someone who audits your site, fixes what's broken, builds the content and authority signals search engines reward, and reports back in language you can actually act on. At Eqvanto, we run SEO as one connected discipline rather than a checklist.
Technical fixes get shipped by the same developers who built your site, content gets written for both search engines and the AI systems increasingly sitting in front of them, and reporting shows what actually moved, not vanity numbers.
We work with startups and SMEs across the US, UK, Canada, Australia, and the UAE/GCC region, along with a growing number of teams in Singapore and Western Europe. Most of our clients are past the "we should probably do SEO" conversation and into the "who can actually execute this without babysitting" one.
What's Included
Every engagement starts with a full audit: crawl the site, pull Search Console and analytics history, check indexing status, and map where you currently rank against where your competitors sit.
From there, the work splits into three buckets we keep visible to clients rather than blending into one vague "SEO retainer" line item: technical SEO (the plumbing), on-page and content SEO (the substance), and local or international SEO (the targeting layer, if your business needs one).
A small business SEO agency serving companies with five people and a marketing budget under $2,000/month needs a different mix than one serving a Series A SaaS company with a content team already in place, so we scope accordingly rather than selling a fixed package regardless of fit.
Ongoing work typically includes keyword and topic research, on-page optimization across priority pages, technical fixes as they're identified, content briefs and published pieces on an agreed cadence, link-building outreach where it makes sense for the market, and monthly reporting with a working call, not just an emailed PDF.
Technical SEO
This is where a lot of SEO retainers quietly fall apart: an agency identifies a problem, writes it up, and hands a document to a client's dev team that then sits in a backlog for three months.
We don't have that handoff problem, because we're a technical SEO agency built inside a development shop: the same engineers who work on your site's codebase implement the fixes directly.
Schema markup, canonical tag cleanup, redirect chains, crawl budget waste, broken internal links, and XML sitemap errors all get fixed in the codebase, not just flagged in a spreadsheet.
We also cover the fundamentals Google documents directly and expects sites to meet: Core Web Vitals performance, mobile usability, clean indexing signals, and structured data implemented correctly rather than copy-pasted from a generic template.
If you want the primary source rather than our summary of it, Google's own Search Central documentation covers all three in detail.
For clients migrating platforms or replatforming entirely, we handle the redirect mapping and pre-launch technical checklist ourselves, since a migration is usually where rankings get lost in the first place.
On-Page & Content SEO
Technical SEO gets you crawlable and indexable. On-page and content work is what actually earns rankings and clicks once you're there.
We map keywords to specific pages rather than stuffing one page with everything, rewrite titles and meta descriptions to match real search intent, restructure headings so both users and crawlers understand page hierarchy, and build internal linking that spreads authority to the pages that need it instead of letting it pool on the homepage.
Content is where this connects most directly to our content marketing service: pillar pages, comparison content, and supporting articles built around a topic cluster rather than one-off blog posts chasing individual keywords. We write briefs from real search data, not guesswork, and every piece is edited by a person before it ships.
Local & International SEO
For businesses serving a single city or region, local SEO services matter more than almost anything else on this list: an optimized Google Business Profile, consistent name-address-phone data across directories, location-specific landing pages, and review generation processes that don't violate platform guidelines. Getting this right is usually the fastest path to visible results for a local service business.
For companies selling across borders, which describes a good share of our client base, we work as an international SEO agency handling hreflang implementation, market-specific keyword research (search behavior in the UAE is not the same as in the UK, even in English), currency and localization signals, and a URL structure (subfolders versus ccTLDs versus subdomains) chosen deliberately rather than by default.
We also flag, honestly, when a business doesn't need international SEO yet and would get more value putting that budget into their primary market first.
Reporting
New agencies get judged more on transparency than track record, so we're specific about what a client actually receives rather than promising "regular updates." Every month, you get a written report covering: ranking movement for your tracked keyword set, organic traffic and conversion data pulled from Google Search Console and GA4, a list of the specific technical fixes shipped that month, content published against the plan, and a short section on what we're prioritizing next month and why.
That report is walked through live on a call, not just dropped in your inbox. SEO takes months to show full results, and clients deserve to see the incremental work happening in between.
Pricing
SEO retainers with Eqvanto run from $500 to $5,000 per month.
Where you land in that range depends on three things: the size and complexity of your site (a 20-page marketing site costs less to optimize than a 500-page e-commerce catalog), how competitive your market is (ranking a local plumber in a mid-size city is a different job than ranking a fintech startup against companies with seven-figure marketing budgets), and how much content production is included in scope. We'll give you a specific number after the initial audit, not a generic tier before we've looked at your site.
SEO by itself is no longer the whole picture, either: with AI Overviews now appearing in roughly 47% of search results, a growing share of the traffic your SEO work used to send you now gets answered directly inside the search results page or inside tools like ChatGPT and Perplexity. We build AI search visibility into the same engagement rather than selling it as a bolt-on later.
Related Case Studies
We're a new agency, and we'd rather tell you that plainly than invent results we haven't earned yet. Case studies get added here as client projects complete and results are confirmed.
In the meantime, you can see our full case studies page as it fills in, and if you want to understand why we structure SEO and development under one team instead of two separate vendors, that's laid out on our why one agency for web development and SEO page.